Federico began his career with collaborating with Brand Image. With a wealth of this first experience behind him, he was the founder and CEO of the international company ‘Raison Pure’ in 1988. In 1994, Federico opened his own company the ‘Atelier Federico Restrepo’. Atelier means workrooms because the atmosphere of working is an artistic and hand made know-how. Creativity, artistic design, philosophy and logic has always been his own eclectic philosophy of working. Design as a process is not a sole activity; it is the exchange with all that work on creations and that makes this stuff a real expertise, balanced with culture and vision!
For more than 28 years now, as Designer and Art Director, Federico has been working for the top league brands. More than being considered as an expert in the Beauty domain Federico is also very much in demand as Corporate Brand Consultant by Luxury brands of different sectors of activities (Champagne and Spirits, Fashion and Leather Accessories,Watches and Jewelery brands…). Designing packaging, logotypes, brand visual identity are also included in his domain of competence.